Modern mobile platforms for the developing world

About us

Flat Rock Solutions is a Cape Town based mobile software pioneer that specialises in building  digital solutions for emerging market consumers, mobile operators, financial service providers and retailers. 

Founded in 2011 our journey in this space started in 2013 when we designed and built customised user interfaces for the ground-breaking entry-level Android smartphone devices the MTN Steppa and the Airtel Red.

We are passionate about the potential of the responsible and ethical application of modern digital technology to transform and improve the lives of emerging African smartphone users, in particular micro and small entrepreneurs as we believe they hold the keys to the upliftment of our continent.

One of our core products is Mobila, a content and services platform focused on the needs of this market.  We are currently scaling the solution in partnership with Pepkor, one of Africa’s largest retail groups with over 4,800 stores in 12 countries across Africa. 

Our Expertise

The Flat Rock team brings an entrepreneurial and multi-disciplinary approach to the work we do. 

We have years of experience building mobile applications and services in challenging developing world environments where internet connectivity is poor, data costs high, devices resource constrained and users poorly educated and on low incomes. 

We employ a mix of open-source and licensed enterprise tools and constantly evolve our skills with the needs of the market.

Our Capabilities


At Flat Rock we don’t start any project until we’ve got to know our client and have a clear understanding of their target market and their strategy. Only once we’re happy that we’re in alignment do we move to design and development.


Our projects start with the design of a high-fidelity prototype that indicates the direction for the entire project.


We incorporate implementation and technical components into a highly functional system, ready for review.


We review, refine, test and prepare the product for launch. And then the real learning starts as we gather feedback and data for the next round of development and refinement.

“There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.”

— Philip Kotler


Flat Rock Solutions
Tijger Park 4
55 Willie van Schoor
+27 861 888 354
+27 866 696 694